Going digital brings significant changes to public relations. Here are three to ponder:
Digital PR is Permanent — It’s gonna leave a mark! There are no more one-day stories. Google remembers everything for your customers and your clients to find — forever!
Digital PR is Fast — Speed is everything. Analog crisis response methods no longer work – you must respond now!
Digital PR is Transparent — Old PR-speak smacks of corporate spin. Your audience wants to hear from the experts in your organization — no more well crafted rhetoric from the communication team.