On July 28, 2008, I wrote the following about cuil:
Is cuil Name for New Search Engine Cool Enough?
Also on July 28, 2008 highly esteemed and well respected industry technology expert John C. Dvorak wrote the following in PCMagazine Online about cuil:
The New Cuil Search Engine Sucks
I thank John C. Dvorak for his valuable insight, stunning perfection, impeccable prose, usual accuracy, verbal economy, on-line alacrity, understanding of what we need and most of all for agreeing with me.
Copyright ©2008 DM Jackson - WebMarket West - All Rights Reserved.
Published by dj //
Limping into the Search Engine arena yesterday, new Search Engine cuil, pronounced cool, launched to much fanfare, sporadic outages and intermittent pages announcing that their, “servers are running a bit hot right now.”
Boasting 120 billion indexed pages, the cuil leadership team consisting of expatriate Google workers, Anna Patterson, Russel Power, Tom Costello and Louis Monier, promise Internet users that if big is Google then huge is cuil. However, initial criticism from well respected experts like Danny Sullivan over at Search Engine Land along with glow in the dark servers indicate this remains to be seen. In addition to hot servers, which are not cool, cuil has other features that may take some time for us to warm up to.
Call me quaint or call me simple, but when I enter the name of my own company in a search box, I really do prefer to see it pop-up as the top listing on the results page instead of listings for DUI Lawyers, Dubai real estate or what have you. Funny thing is, quaint or simple, so do all of my Search Engine Marketing clients… all of ‘em!
At least for now, this is going to be a real hard sell for the Search Marketing crowd. How does one respond to a corporate or professional client when cuil with their zippy state of the art Search Engine technology has a new algorithm that relates them to cabbages?
Apparently, we are not alone in placing value on accuracy over quantity. Numerous comments by those that have actually been able to get cuil search results have been unimpressive, to say the least. Our own test searches in what cuil executives tout as the world’s biggest index returned results that can best be described in polite terms as bizarre. Instead of seeing a typical list of related pages similar to those generated by MSN, Yahoo or Google, the too-cool cuil returns a non sequitur search train wreck that could pass for randomness at first glance. To fix this, cuil offers you, “helpful choices and suggestions until you find the page you want.”
Beats me how this is ever gonna be better than Google’s get it right the first time philosophy.
Copyright ©2008 DM Jackson - WebMarket West - All Rights Reserved.
Published by dj //
