Google launches it’s pay-per-action program
Posted on March 30th, 2007 in Advertising Google, Internet Advertising, Pay Per Action, Pay Per Click, PPA, PPC
Internet leviathon Google recently announced that it will soon be offering a pay per action (PPA) advertising program to compliment the popular pay per click program, Google AdWords. Comonly referred to as affiliate programs or affiliate marketing, PPA affiliate programs offer a fee for customer referrals from third-party web sites and have grown in importance since their inception.
There is considerable speculation that Google’s entry in to yet another lucrative advertising channel is based on criticism over phenomena known as, “click inflation” and growing concerns about how extensive the “click fraud” problem really is. Others claim that this may mark an end to web sites as we know them or at least drastically alter the content of existing pay-per-action affiliate networks.
At this point, it’s anybodys guess. Perhaps this is just the incentive needed in order to re-examine existing web site with an eye toward creating efficient conversion oriented content. Only time will tell if the new Google Pay Per Action program will turn our Internet efforts into the sales funnels we want them to be.
