Search Engine Marketing Blog // SEM SEO and Internet Marketing

The Big Deal

Posted on March 23rd, 2008 in Featured Google, Microsoft, Search Engines, Yahoo

We were excited here at WebMarket West the first time we heard of a possible merger between Internet giants Yahoo and Microsoft.

A few months later it was still interesting when these same two megacorps admitted to,”talking.”

That’s O.K. We understand that there is a lot at stake in a gigantic merger such as the one that is once again in the news and on the minds of netizens and financial folk alike. However, as with a lot of really great rumors from the past, if something doesn’t actually happen soon, we’re going to lose interest.

So what if we lose interest? Well, probably nothing if it’s only us. But if enough of the Internet’s rank-and-file follow suit, it could turn the union between these two giant Internet darlings’ into a non-super-event rather than the media frenzy that marketing mavens and PR pundits across the net have been salivating over for so long. Imagine what it might do to the stock prices for those involved if people grew bored with the story of giant Microsoft romancing giant Yahoo. What if they decided that the story had gone on too long, and began to ignore the head-lines, by-lines and press releases. And what will happen if everyone is given enough time to figure out that even though this monster merger may actually one day occur, the combined Internet search market share and net online advertising profits from the two combined will still leave them in second place to legendary Google?

Welcome to Web 3.0 - the “Only-Net”

Posted on May 4th, 2007 in Search Marketing Internet Search, Microsoft, Search Engines, Search Marketing, SEM, SEO, Yahoo

According to a story this morning in the New York Post, Microsoft Corporation may be crafting a $50 billion dollar deal to buy it’s sometimes ally and ofttimes competitor, Yahoo. Although the Wall Street Journal quickly reported that the discussion between the two leviathan corporations are in very preliminary stages, a merger may be likely, regardless of the speculative nature of this morning’s news.

Various Internet pundits have chimed-in on this most recent mega-merger. Some claim that this is a natural paring to be expected as jockeying for top position in the Internet Search industry continues. Others see it as a bad marriage of two terribly mismatched corporate cultures, one highly focused on the Internet and the other highly focused on buying anyone that they can’t outmaneuver. One thing is for sure, combining these two still puts them in second place relative to the gargantuan search company, Google Corporation.

If anyone remembers that this past March, Microsoft’s Chief of Search Technology, Christopher Payne, announced his resignation and departure to pursue, “other interests”, then the pride of Redmond’s move may be seen by some as, “to be expected”. However, I don’t recall hearing about anyone hanging a “For Sale” sign on Jerry Yang’s or David Filo’s front door as some Internet visionaries seem to imply. Further, if this should come to pass, what’s next? Are we heading toward only one Really Big Search Engine (RBSE), with only one set of results?

Welcome to Web 3.0 aka., the “OnlyNet”

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