3 Things About Digital PR

Going digital brings significant changes to public relations. Here are three to ponder:

Digital PR is Permanent — It’s gonna leave a mark! There are no more one-day stories. Google remembers everything for your customers and your clients to find — forever!

Digital PR is Fast — Speed is everything. Analog crisis response methods no longer work – you must respond now!

Digital PR is Transparent — Old PR-speak smacks of corporate spin. Your audience wants to hear from the experts in your organization — no more well crafted rhetoric from the communication team.

Search Engine Optimization

The importance of optimizing web pages to rank as high as possible in major search engine indexes is still one of the most powerful tools available for marketing your web site on the Internet and provides long term return on investment (ROI).

Search Engine Marketing

According to Wikipedia, “In 2012, North American advertisers spent US$19.51 billion on search engine marketing… Some marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage their search marketing.” Not us! Search engine marketing is what we’ve been doing since 1997.

Strategic Internet Marketing

For clients, an aggressive marketing strategy that coordinates multimedia marketing campaigns, public relations, promotional strategies, identity design, advertising packages and web site promotion is the most cost effective approach to Internet marketing.